Can you believe another year is behind us? We had a busy year of building relationships and learning how to grow a sustainable business. It hasn’t been easy working full-time and managing the daily operations of the boutique, while trying to have a personal life, but we're proud to say, we've always figured out a way to get the job done. We traded time and money for knowledge and education and learned so many great things this past year.

2019 was a year of learning for us. Owning and operating a business with your best friend is the best thing ever. In 2019, we learned how we work best together. We began delegating tasks to one another, according to our areas of strength. One of our biggest strengths of 2019 was that we were always there to help one another out. Our relationship could not be any better and we’re very thankful for that.

In 2019, we learned the importance of not wearing too many hats and doing only what we could handle. When we launched our website in summer of 2018, we also made and sold hand-painted wooden signs. They took up so much of our time that in January of 2019, we decided to cut the crafts and focus all our time on the boutique. To this day, it’s been one of the best decisions we’ve made for our business.

In 2019, we learned to recognize what was profitable for our business and what was not. We began to see a clear pattern of our customers wants and needs: comfy, cozy, and everyday wear. It’s important to be able to recognize what’s working and what’s not for your business, and then going away with it. So, we decided to stop selling toddler clothing. It wasn’t profitable for our business model, nor our audience.

Of all our accomplishments and milestones in 2019, our biggest one was July 7th, marking our first full year in business. We also had a busy year with shows, from hosting two of our own vendor shows, to many popups and trunk shows. We attended apparel markets in Chicago, Los Angeles and Dallas. One of the best decisions we made for our business in 2019 was joining the Boutique Hub, a community of like-minded women who want you to be successful and a platform with so many resources for boutique owners.

In 2020, we’re excited to continue to grow and focus on our business needs, continue to grow our brand and expand our audience. We have plans to continue expanding our women’s and accessories collections.  We’re also excited to continue developing trusting relationships with existing customers and suppliers and creating new ones.

Together, some of our personal goals are to reduce the stress of procrastination by being more organized. We also both would like to read more books this year. One of our most important focuses this year is to find a healthy work-life balance because it’s important to make time for ourselves, and to practice self-care.

It’s been an amazing year and we cannot thank our customers, friends and family enough for all the continued support. We’re excited to keep learning and implementing new ideas into our business, to bring you the experience that you want and deserve when shopping with us. We hope your year is nothing short of amazing!

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